Six Senior Strategists.Over 150 Years of Experience.One Integrated Model.

Founder & Principal
Brand Strategy & Business Development

Julie Wohlberg

Julie leads brand strategy, positioning, messaging, PR, business development, partnerships, and high-touch growth strategy.

Julie Wohlberg is a growth strategist, communications executive, and business development leader with more than 25 years of experience helping organizations build influential brands, develop strategic partnerships, and accelerate growth. Her career spans global technology companies, venture-backed startups, agencies, nonprofit organizations, hospitality brands, and consumer products, giving her an uncommon ability to connect communications, business development, and operational strategy across industries.

Julie began her career as a news and features reporter with Tribune Media, covering defining national stories including the Columbine High School massacre, the September 11 terrorist attacks, and the Elian Gonzalez custody case. While reporting on Columbine in 1999, she became the first known journalist to use AOL online communities to identify and interview eyewitnesses for a breaking national news story - years before social media sourcing became a recognized journalistic practice. That newsroom foundation continues to shape her work today, combining investigative discipline, strategic storytelling, and an instinct for emerging technologies that has remained a constant throughout her career.

Over the past two decades, Julie has consistently found herself at the leading edge of major shifts in communications - from online communities and blogging to influencer marketing, digital publishing, social media, creator partnerships, and AI-assisted marketing. Long before influencer marketing became mainstream, she founded BlogWire and later built SheBlogs and HealthyBlogging, among the web's earliest professional communities connecting digital creators with brands. She went on to create SheCon, named one of the Top 50 Conferences for Young Entrepreneurs by Under30CEO, bringing together brands, entrepreneurs, content creators, and industry leaders to explore the future of digital publishing and online influence.

Julie has held senior leadership roles in communications, marketing, and business development throughout her career, including serving as Global Head of Communications and Business Development for Fotolia, where she led global communications initiatives and strategic partnerships during the company's rapid international expansion leading up to its acquisition by Adobe. She later served as Director of Communications for Multiply, helping lead a comprehensive rebrand and communications strategy during one of the platform's fastest periods of global growth, when it emerged as one of the world's fastest-growing social networks.

Beyond technology, Julie has built a reputation for opening doors, forging partnerships, and creating opportunities where others see obstacles. She has negotiated national sponsorships, secured strategic partnerships, developed business development programs, directed large-scale experiential events, managed executive communications, and led media relations for organizations ranging from emerging technology companies to nonprofit foundations and premium lifestyle brands.

Her nonprofit work includes communications, sponsorship procurement, media relations, and event strategy for organizations including the Serena Williams Fund, IDDeal Foundation, DayGLOW Music Foundation, and Coastal Conservation Association Florida. Notable projects include producing the Serena Williams Live Ultimate Run, supporting the Night of Dreams Gala, and leading media relations surrounding the deployment of the Voici Bernadette, one of Florida's most recognized artificial reef projects.

Julie's work and thought leadership have been featured by Forbes, PRWeek, Bulldog Reporter, ReadWriteWeb, SEO Watch, and numerous publications covering communications, entrepreneurship, and digital marketing.

Known for seeing opportunities others overlook, Julie combines executive-level communications expertise with an uncommon ability to build the relationships that turn ideas into measurable business growth. Whether launching a startup, repositioning an established organization, opening new markets, or creating strategic partnerships, she is trusted by founders and executive teams to align brand, communications, and business strategy around a shared vision for growth.

At Inflection Point, Julie serves as Founder and Principal, leading growth strategy, market positioning, communications, public relations, partnerships, and business development. She works directly with founders, executives, and leadership teams to build the brands, relationships, and systems that create sustainable momentum. Her philosophy is simple: exceptional marketing begins with a clear story, meaningful relationships, and the operational discipline to deliver on both.

• Brand strategy
• Positioning and messaging
• Public relations
• Business development
• Strategic partnerships
• Go-to-market planning
• Founder narrative
• Experiential growth

Co-Founder & Managing Partner
Growth Systems & Operations

Kevin Laird

Kevin leads CRM architecture, workflow design, dashboards, process improvement, AI-enabled automation, and performance infrastructure.

Kevin Laird is an operations strategist, systems architect, and Lean Six Sigma Black Belt who has spent more than two decades studying how people, teams, and organizations perform at their highest level. Drawing from an uncommon background spanning collegiate athletics, performance psychology, entrepreneurship, and executive operations leadership, Kevin helps organizations build scalable systems, improve decision-making, and create the operational foundation needed for sustainable growth.

A former collegiate wide receiver, Kevin developed an early appreciation for discipline, teamwork, preparation, and performing under pressure. He earned his bachelor's degree in Psychology from the University of Florida before completing a master's degree in Sport Psychology at Georgia Southern University, where his studies focused on motivation, leadership, team dynamics, decision-making, and the psychological principles that drive sustained high performance. While completing graduate studies, he interned with the Hank Haney International Junior Golf Academy, working within one of the country's premier high-performance athletic environments. The experience reinforced a philosophy that continues to define his work today: exceptional results are rarely accidental - they are the product of intentional systems, coaching, measurement, and continuous improvement.

Kevin's entrepreneurial mindset emerged early. While completing graduate school, he launched and managed his first e-commerce business, managing operations, technology, customer experience, and fulfillment. He later spent more than a decade as a professional online poker player, approaching the profession through the disciplines of probability, behavioral analysis, risk management, and data-driven decision-making rather than chance. During that time, he developed sophisticated analytical workflows and performance-tracking systems that optimized decision-making and operational efficiency across constantly changing environments - an experience that sharpened his ability to recognize patterns, manage risk, and build repeatable systems under pressure.

After transitioning from professional poker, Kevin entered the real estate industry, where he managed operations for a growing brokerage while developing custom technology solutions that streamlined agent workflows, standardized processes, and improved operational efficiency throughout the organization.

Most recently, Kevin served as Chief Operating Officer for Salud Total, where he led operational strategy for an organization coordinating a nationwide network supporting more than 50,000 clients. There, he redesigned intake processes, standardized operating procedures, implemented AI-enabled workflows, and developed scalable systems that improved consistency, reduced administrative burden, and enhanced the client experience across a complex, high-volume operation.

Throughout his career, Kevin has remained passionate about continuous improvement. As a Lean Six Sigma Black Belt, he approaches every organization as an interconnected system, identifying bottlenecks, reducing unnecessary complexity, and designing workflows that allow both businesses and the people within them to perform at their highest level. Rather than viewing AI as a replacement for human expertise, Kevin focuses on integrating technology thoughtfully - using automation to eliminate repetitive work while preserving the judgment, creativity, and relationships that drive exceptional organizations.

At Inflection Point, Kevin serves as Co-Founder and Managing Partner, leading operations, CRM architecture, AI integration, workflow design, business intelligence, and process optimization. Working closely with founders and executive teams, he transforms ambitious growth strategies into scalable operational systems that support long-term success. His philosophy is simple: great businesses are built when exceptional people are supported by exceptional systems.

• CRM architecture
• Workflow design
• AI automation
• Analytics and reporting
• Process improvement
• Website implementation
• Digital operations
• Performance infrastructure

Creative Director
Brand Identity & Visual Experiences

Aaron Snyder

Aaron leads visual identity, creative development, and brand experience across digital and physical channels.

Aaron Snyder is a multidisciplinary creative director with more than 20 years of experience across graphic design, web design, visual brand development, packaging, illustration, advertising, and production-ready design.

His work helps companies translate strategic positioning into cohesive visual systems that can live across websites, campaigns, collateral, packaging, environments, and digital experiences.

At Inflection Point, Aaron leads creative direction, brand identity, and visual experiences, making sure strategic clarity becomes a premium, usable, and recognizable brand system.

• Visual identity
• Creative direction
• Brand systems
• Campaign creative
• Packaging design
• Collateral design
• Environmental design
• Digital brand experience

Partner Strategist
Integrated AI Systems & Growth Architecture

Chris Heuer

Chris leads founder mentorship, ecosystem strategy, community architecture, and future-of-work positioning.

Chris Heuer is a digital strategist, serial entrepreneur, and hands-on operator with more than 30 years of experience helping companies grow - from Fortune 500 boardrooms to the back office of a local home services business. He founded one of the first interactive agencies in 1994, and he has spent every era of the internet since doing the two things most consultants only do one of: setting the strategy, and then building the systems that make it work.

On the strategy side, Chris served on the founding team of Deloitte Digital, where he advised companies including Ford, Sony, and Walmart and developed the Engagement Curve, a framework for measuring the ROI of community, social media, and customer success work. He later served as a Futurist for IBM's Future of Work and Future of Marketing efforts. He also spent time as a lead mentor for the Google Launchpad Accelerator, advising founders of breakout companies including NuBank, Clip, and GoJek on product strategy, market engagement, and AI adoption. A contributing author to the ANA's CMO Playbook, he understands firsthand the pressures marketing leaders face and the questions their boards are asking.

His brand and marketing track record runs deep, grounded in research-driven positioning and storytelling that drives measurable outcomes. Chris architected Intel's first global social media and influencer strategy, and co-produced an influencer program for Lenovo at CES so successful that the company's global chairman increased its budget fivefold after the first activation. At Palm, he architected the platform/CMS that ran the company's ecosystem, also known as Palm Economy, of developers, resellers, and accessory makers. As Chief of eBusiness at the U.S. Mint, he took the agency's online sales from zero to $1.6 million per week and launched the federal government's first opt-in email marketing program. And as founder of Social Media Club, he grew a grassroots community into 350 chapters worldwide - proof of what happens when brand, content, and community strategy actually work together.

Chris is equally comfortable in the weeds. Most recently, he led the digital transformation of a local home services company as its fractional General Manager and CMTO - personally building an integrated growth stack across WordPress, Shopify, Klaviyo, HubSpot, Asana, and Zapier, with practical AI and automations layered throughout. The results: lost sales opportunities cut in half, administrative overhead reduced by nearly 20%, and a Net Promoter Score of 84. He knows what it takes to make marketing technology deliver, because he has configured it, connected it, and lived with it.

Through the Team Flow Institute, the research and advisory firm he leads, Chris studies how AI is reshaping work and collaboration - insight he translates into plain-language guidance and practical implementations for clients who want the benefits of AI without the hype.

At Inflection Point, Chris works alongside Julie on both creative strategy and systems, bringing the perspective of someone who has seen every era of digital marketing arrive - and helped clients get there first.

• Ecosystem strategy
• Founder mentorship
• Human-centered AI
• Community architecture
• Future of work
• Partnership strategy
• Product-market thinking
• Growth architecture

Senior Strategist
Technology, Media & Founder Strategy

John Biggs

John brings editorial instinct and builder experience to technology positioning, founder storytelling, and emerging-platform strategy.

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and The New York Times.

He has written nine books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch. He lives in Brooklyn, New York.

He runs the Keep Going podcast, a podcast about failure. His goal is to share how even the most confident and successful people had to face adversity.

• Technology strategy
• Founder storytelling
• Editorial strategy
• Hardware startups
• 3D printing
• Blockchain
• Podcasting
• Emerging platforms

Senior Strategist
AI, Media & Software Operations

Mark “Rizzn” Hopkins

Mark connects editorial judgment, operating experience, and hands-on software building across AI, media, and emerging platforms.

Mark “Rizzn” Hopkins is a journalist-turned-operator who co-founded SiliconANGLE and TheCUBE, edited at Mashable in its early years, and has spent years as a freelance writer covering technology and emerging platforms. He writes and builds at the intersection of AI, media, and software.

• AI strategy
• Media operations
• Software systems
• Technology journalism
• Emerging platforms
• Editorial strategy
• Product thinking
• Founder communications